Let’s keep it real here, if Microsoft wasn’t paying you to use bing, would you actually use it? My answer is almost always No. Jason Ward highlights this reality. BTW, it has helped me build my Amazon Gift Card balances to the point where when my mobile carrier introduced a plan with Amazon Plan included, this was a perfect match for me.
Microsoft has a Rewards Program through which it pays ou to use its Bing search engine. If you haven’t heard of it, you’re not alone.
Last year I wrote how Microsoft is paying me (and could pay you) to use Bing. I received feedback from individuals outside of “Microsoft’s universe” — non-Microsoft enthusiasts — inquiring if Microsoft’s Rewards Program was the real deal. I assured them that it was.
Still, those exchanges highlighted a reality that many Microsoft enthusiasts and perhaps Microsoft itself takes for granted. Not everyone is aware of something simply because it’s part of another product. In other words, the marketing strategy of integrating products within other products hoping for an organic promotion of that product isn’t always sufficient to create its awareness.