I don’t see how this changes the dynamics of the trucking industry from a trucker’s point of view. In a prior life, I was a company driver, an independent contractor, and drove for an Owner-Operator while being treated as a company driver. Unless you have a lucrative load contract, going West from East is much easier than getting a return load back. There are legacy players in the market, the most notable of which is GetLoaded/DAT. A subscription service is offered to compliment what is found on monitors at truck stops nationwide for Owner Operators to get primary, backhaul, or return loads. The era I was in the business Sprint nationwide 3G was a big deal and $70/month. Needless to say, the business has matured a bit.
As the article points out, the tech spin on this is an attempt to Uber-ize the trucking business by setting up contract load opportunities. Unless the numbers are significantly better, the economics of long-haul trucking do not favor the driver and stay legal at the same time; frankly, it couldn’t be done then, and with Electronic Logs ELD systems, it’s next to impossible unless a driving team. I was under pressure to run outlaw, one of the reasons I left the business; not worth it in my mind. Other truckers would agree with me, even if not said publically.