Developer advocates act as technical community gardeners. But how do you tend to a garden you can’t go near?
Developer relation folks, those who attend conferences to preach the gospel and help users get more from their tools, most certainly are in that 15% of people who do 70% of the flying. The worldwide COVID-19 pandemic sees them grounded for the foreseeable future, deterred even from local meetups. Now they must rethink how they carry out their duties without travel.
“The DevRel move is to go to a conference, go to a meetup — the DevRel move is travel. That door got slammed shut,” said Patrick McFadin, vice president of developer relations at DataStax.
The silver lining in this ensuing period of mandatory work-from-home is that it will create an opportunity not only for developer advocates but for the whole conference-centric tech industry to push the reset button — not only to embrace inclusion and accessibility and to decrease carbon footprint. And to evade DevRel travel burnout…
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